Turnip Boy Commits Tax Evasion is as self explanatory as it gets. Commit white collar crime as a small root vegetable with big ambitions. This 2D comedy adventure game features a lovable cast, an original soundtrack, and plenty of shenanigans.
In addition to collaborating on TikTok content for the game's launch, I was also responsible for the scouting and recruitment of paid streamers for launch day. I also invited relevant community streamers, serving as the point of contact to synchronize key distribution, community streamer retention for Graffiti Games, and post-event wrap-up.
During the month Turnip Boy Commits Tax Evasion launched, the game had a total of 107,415 hours watched. 1,169 streamers broadcasted the game during this time, averaging 149 views and peaking at 25,141.
