Blue Fire is a 3D Souls-like action game developed by Robi Studios. Explore Penumbra's vast temples, unique enemies, and challenging platforming to uncover more about the mysterious perished world.
During the beta stagese of Blue Fire, I scouted and recruited paid and community streamers for pre-release content, including showcase streams and YouTube reviews. I also invited relevant community streamers, serving as the point of contact to synchronize key distribution, community streamer retention for Graffiti Games, and post-event wrap-up.
During the month of the game's launch, Blue Fire had a total of 132,712 hours watched on Twitch. Between the 989 creators streaming the game throughout this period, Blue Fire averaged 197 viewers and peaked at 23,505.
